For 25+ years, Gregg Wasiak has helped organizations clarify who they are, what they stand for, and the ideas that bring their brands to life.

From 1999–2021 he was co-founder of the award-winning agency Concept Farm, leading it to Ad Age’s Small Agency of the Year. Gregg’s work has earned the industry’s top creative and effectiveness honors, from Effies to Cannes Lions.

In 2022 he founded Cultiv8ors to focus on helping leadership teams clarify direction, strengthen brand platforms, and translate strategy into clear, focused creative expression.

In an era where AI is rapidly transforming how content is produced, Gregg believes the brands that endure will be those built on clear ideas, authentic human insight, and disciplined platforms that can scale across every channel.

He is a member of the Directors Guild of America, a frequent guest lecturer, and a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.