Defining the platform and campaign that helped bring the FIFA World Cup 26™ Final to New York / New Jersey.
The FIFA World Cup is the most culturally significant sporting event in the world. For the first time in history, the 2026 tournament would span three countries and 18 host cities, creating intense global competition among regions hoping to capture its economic and cultural impact.
The resulting rallying platform — Welcome World — positioned New York and New Jersey as the global gateway to the tournament, guiding the regional campaign and ultimately helping secure the World Cup Final.
Phase I
Secure New York/New Jersey as a host city.
The rallying platform WELCOME WORLD positioned New York/New Jersey as the gateway for fans from every corner of the globe.
Phase II
Boldly launch the campaign.
With the bid secured, the campaign expanded into a regional movement celebrating the diversity and energy of the New York/New Jersey fan base, under “We Are 26.”
Phase III
Win the coveted Final Match.
The campaign helped reinforce the region’s global stature, culminating in New York/New Jersey being awarded the 2026 FIFA World Cup Final Match.
